The case · For leaders thinking about culture

Culture isn't built at offsites. It's built between meetings.

Most engagement tools measure the problem. Halftime tries to fix it.

Two minutes a day · One team or every team in the org · No facilitator

01The premiseSmall repeated moments

Quarterly events peak then fade. Daily moments compound.

Annual surveys measure how people feel. Offsites lift the mood for a week. Forced fun usually backfires. The thing that actually shapes how a team works together is the 200th low-stakes interaction, not the one big day on the calendar.

Halftime is built on a small belief: culture is the sum of small repeated moments. So we made one. Two minutes, every weekday, between the meetings.

02The mechanicTwo minutes, every weekday

One game. Played whenever. By the team, for the team.

A new game opens at 9. People play whenever there's a moment. Over morning coffee, between meetings, the reset before the next call. By 4pm scores reveal, the leaderboard updates, and the conversation starts.

The game changes daily across 50+ formats. Some days arcade, some days a drawing prompt, some days a word puzzle. The variety is the point.

Halftime Today page mid-day with the daily game played, weekly standings, the prompt, and the joke of the day
03What it isn'tWhere it sits

Where it sits. Where it doesn't.

The shorthand for senior buyers who've seen most of the category. Halftime is adjacent to a few well-known categories without replacing any of them.

vs Surveys

Surveys measure morale. Halftime tries to change it.

Use both. The survey tells you where you are, the ritual moves it.

vs Offsites

Once a quarter is once a quarter. Halftime is the rest of the year.

The offsite peaks and fades. The two-minute beat compounds.

vs Donut & coffee chats

They schedule a meeting. Halftime fills the gaps between them.

Async, opt-in, no calendar invite. Plays when people have two minutes.

vs Kahoot & forced fun

Mandatory works at the kickoff. Async works the rest of the time.

No host, no question writing, nobody held hostage in a meeting room.

04The rolloutOne team or thousands

One team. Or every team in the org.

Halftime is sized at the team. Five, eight, twelve people. That's because that's the level conversations actually happen at. Larger organisations run dozens or hundreds of teams in parallel. Each on its own rhythm, with its own leaderboard, with its own daily game. People who span teams sit in multiple.

For organisations: department-level rollups, multi-team companies, central billing, role-based admin. The pilot lives inside one team or one department. Everything else fans out from there. Engage early on IT, procurement, and rollout sequencing. We'll work alongside it.

Built for the org

Central admin. Role-based access. Multi-team companies.

Department-level visibility, central billing, admin console for the whole rollout. Engage us early on SSO and procurement.

Integrations

Slack, Teams, and email out of the box.

Daily notifications, results threads, per-team channels. Configure or turn off per team.

Configuration

Per-team timezone, schedule, and library.

Each team sets its own hours and active games. No global rollout needed. Admins oversee from a single console.

Pricing

Free for 6. Pro for one team. Company for many.

Per-team pricing, monthly or annual. Company runs $34 per team across multi-team rollouts. Custom Enterprise contracts on request.

05What to expectHonest version

What changes. And what doesn't.

Setting expectations matters. Here's what you should reasonably see in the first 30 days, and the things this isn't built to do.

What you'd see

People play. Conversation shows up.

  • Within a week, mid-day chatter in Slack about scores.
  • Quiet teammates who never speak in meetings show up here every day.
  • Someone unexpected starts winning. People notice.
  • Mondays feel slightly different.

What you wouldn't

The honest limits.

  • It's not a culture metric. It doesn't produce a score.
  • It doesn't replace 1:1s, surveys, or actual management.
  • It won't fix a team that's broken at the structural level.
  • You'll have to ask your people whether it's working.
“The games have been really fun. The team has really enjoyed the various games. It came at a perfect time. We were experiencing low morale across the team and your app boosted morale within days.”
Martha·Product Manager, regtech

The next step

Want to see it on your team?

Email me directly. Tell me a bit about your team. Size, set-up, what you've tried. I'll get you set up with a free pilot for the right shape.

blake@halftime.coffee

The Case for Halftime | Daily Team Rituals for Real Engagement | Halftime